![]() Equivalents ĭespite this modern origin of the popular phrase, the sentiment has been expressed by earlier writers. This was published as early as 1966 discussing persuasion and selling in a book on engineering design. The actual Chinese expression "Hearing something a hundred times isn't better than seeing it once" ( 百 闻 不 如 一 见, p bǎi wén bù rú yī jiàn) is sometimes introduced as an equivalent, as Watts's "One showing is worth a hundred sayings". ![]() The 1949 Home Book of Proverbs, Maxims, and Familiar Phrases quotes Barnard as saying he called it "a Chinese proverb, so that people would take it seriously." Nonetheless, the proverb soon after became popularly attributed to Confucius. The December 8, 1921, issue carries an ad entitled, "One Look is Worth A Thousand Words." Another ad by Barnard appears in the March 10, 1927, issue with the phrase "One Picture Worth Ten Thousand Words", where it is labeled a Chinese proverb. Barnard wrote this phrase in the advertising trade journal Printers' Ink, promoting the use of images in advertisements that appeared on the sides of streetcars. The modern use of the phrase is generally attributed to Fred R. Reception it has received at the hands of the Sunday Light readers. The San Antonio Light's Pictorial Magazine of the WarĮxemplifies the truth of the above statement-judging from the warm ![]() One of the Nation's Greatest Editors Says: Įarly use of the exact phrase appears in a 1918 newspaper advertisement for the San Antonio Light, which says: It's worth a thousand words." In an article in the Printers' Ink, the same quote is attributed to Brisbane Ī similar phrase, "One Look Is Worth A Thousand Words", appears in a 1913 newspaper advertisement for the Piqua Auto Supply House of Piqua, Ohio. In an article in The Post-Standard covering this event, the author quoted Arthur Brisbane (not Tess Flanders as previously reported here and elsewhere) as saying: "Use a picture. In March 1911, the Syracuse Advertising Men's Club held a banquet to discuss journalism and publicity. " A picture is worth a thousand words" is an adage in multiple languages meaning that complex and sometimes multiple ideas can be conveyed by a single still image, which conveys its meaning or essence more effectively than a mere verbal description. "A thousand words leave not the same deep impression as does a single deed." ![]() ![]() Seeing something is better for learning than having it described ![]()
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